Denmark cannot compete with the rest of the world on low production costs and cheap labor. Instead, Danish businesses are forced to win market shares by being creative and innovative. Thus, the creative industries are therefore an important part of the solution to the future growth in Denmark.
More Creative is the foundation of Central Danmark Region’s creative growth strategy. The aim is to create basic creative competitive advantages and invent new solutions to societal problems.
European Cultural Capital Aarhus 2017 is also one of the actors behind More Creative. By rethinking the growth potential, the parts build bridges between creative industries, other industries, and the public institutions in Central Denmark Region.
Seismonaut is operator for More Creative on behalf of Central Denmark Region and European Cultural Capital Aarhus 2017.
Ever since the beginning in 2013, More Creative has had a holistic approach. This means that the initiative works with everything from the creative entrepreneur to the political decision-maker. This is the only way to truly develop the creative industries. This approach has lead to a number of new initiatives, services and networks as listed below:
- Creative Partnerships
More Creative is not only supporting the creative industries. The strategy is designed to uplift the entire regional economy as well. More Creative is essentially about finding the creative edge that leads to competitive advantages and tackles the societal challenges of tomorrow. This is an agenda which speaks to both business executives, creative entrepreneurs and policy-makers.
- Creative Executive Club (CEC)
Creative Executive Club is a series of seminars for decision-makers. CEC focuses on the creative growth possibilities of tomorrow through eg. management and organization, internationalization, and innovation.
- Creative Business Academy (CBA)
Creative Business Academy is an open and accessible business development process for entrepreneurs across the creative industries, which helps creatibg the groundwork for a sustainable business.
- Next Level – Advanced Business Development
Next Level is a business development progress for established businesses in the creative industries, which wish to ascend their organisations and business models to a higher level.
Überwerke tests best practice and researches the best ways to create the best frameworks for growth surroundings in creative industries.
- Creative Cities
Creative Cities provides consultancy to those of Central Denmark Region’s municipalities, which wish to create better growth conditions for creative industries.
- Center for Animation and Visualization (CAV)
CAV is catalyst for professionalisation and internationalisation of the Danish animation branch and adjacent fields.
More Creative’s initiatives can be categorized in focus areas
- Framework for growth
- Creative partnerships
- Network, talent and business development
- Knowledge sharing and communication
→ Underside: How More Creative works
More Creative has existed since the beginning of 2013 and has since then been in a constant state of development.
The More Creative Model is based on economic key figures and market data, a strategic evaluation of strongholds in Central Denmark Region, and a bottom up approach, which has meant that the creative industries have had an influence from the very beginning.
- Phase 1: Application
Through an open call to businesses in creative industries, More Creative chose the most qualified applications based on various defined criteria such as potentials for scalability, growth, and export.
- Phase 2: Testing
In the test phase, creative partnerships were chosen to be developed and tested. If a partnerships held support from creative businesses and politicians and was deemed to be capable to carry out a partnership organisation, it was allowed to further develop in More Creative.
- Phase 3: Maturation
A reduced number of partnerships was established as potential creative partnerships and went through an intensive partnership incubatory.
- Phase 4: Sustainable partnerships
The partnerships were in this phase established partnership organizations with finance and business models.
For the More Creative Model and the holistic approach to function, a centralized secretariat is required – a secretariat that works as a joint platform for all of the partnership organisations. In the case of More Creative, the secretariat has handled the coordination between the partnerships, as well as the effort for network, talent, business development, knowledge sharing, communication, and framework conditions for growth in the creative industries.
More Creative is scalable to the rest of Denmark
More Creative is a method to develop businesses and growth within the creative industries. The method is developed and tested in Central Denmark Region, but is also applicable in other Danish regions as well as a national level.